![]() ![]() As one of the biggest media companies in the world, Viacom has an incredibly wide-ranging portfolio of indelible brands that have unique and powerful relationships with broad and diverse audiences across the globe, including the successful Paramount Channel aired internationally, from France to Latin America to Russia. It’s a studio known worldwide with unparalleled brand recognition. The time is right for THE PARAMOUNT NETWORK.įor more than 100 years, the iconic Paramount name has been closely associated with the biggest stars and most compelling stories in all of entertainment. The time is right to take the next big leap forward – to capitalize on this moment when the appetite for powerful storytelling and high-quality cinematic production has never been greater in television. It is the culmination of years of hard work transforming Spike into a premium entertainment destination. Today is a watershed moment for us at Spike. ![]() But Bakish stressed that Viacom’s scripted series efforts will be focused on Paramount Network going forward. It is unclear whether any original programming, particularly scripted, will migrate from them to Spike, which is yet to launch its first scripted series, The Mist, and is currently casting its second event series, Waco. Spike last week saw two of the networks, which are now deemed as non-essential, TV Land and CMT, aligned with it under Kay. Spike To Change Name & Become The Paramount Network In Viacom Rebranding ![]()
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